Johoni Scent · Beauty & Personal Care
High-End Branding
Johoni is a high-end perfume retailer offering luxury brands like. As they prepared to launch their first boutique, they needed a premium brand identity that matched the elegance of their products.
Client
Johoni Scent
Industry
Beauty & Personal Care
Services
The Challenge
The main challenge was designing a logo that’s both distinctive and versatile—working seamlessly across digital platforms and printed materials. We delivered a complete branding package, including the logo, visual system, printed collateral, and a custom company profile.
A Luxurious Experience
As a luxury brand, it’s important that Johoni's brand identity communicates the quality that customers expect. We focused on developing visual cues that elevate the merchandise and the way it is advertised to create the right associations even before the customer takes it home.
The Visual Experience
We opted for a bronze gradient with neutral colors to give the brand a sense of luxury and paired this with a sans-serif typeface to give solidity and permanence. We then created individual designs for the Johoni range, including advertisement banners, paper bags, business cards, and employee ID cards.
The Digital Experience
Given Johoni's intention to not only depend on physical store sales, but online sales as well, we created a comprehensive guide for the use of brand assets in the metaverse. That included Instagram and Facebook essential graphics, website assets and system, Shopee graphics templates.
"Johoni was a passion project, and Shabandar made it feel just as personal to them. They really listened, understood what we were trying to create, and turned it into something beautiful." — Walid Issa, Johoni
